Australians will now be able to buy friends and family the gift of time this holiday season following a groundbreaking new partnership between Airtasker and retailers Coles, Woolworths and BIG W.
Airtasker, Australia’s largest online marketplace for tasks, has released a line of Airtasker Gift Cards that for the first time will allow consumers to gift credit for almost any task -- from everyday chores like cleaning and handyman work to the more quirky tasks like queueing up or getting late night food deliveries.
According to the latest ABS data on household trends, Australians typically spend between 10 to 20 hours a week on unpaid domestic tasks.
In order to maintain work-life balance, an increasing number of Australians are turning to outsourcing as means to get more done and salvage time lost on unpaid labour. For example, busy Sydney barrister Bridie Nolan was recently reported to spend $6500 a week on outsourcing domestic chores and tasks in order to spend more time with her children.
The Airtasker Cards will initially be stocked at a handful of Australia’s largest retailers including Woolworths, BIG W and Coles creating a distribution network of over 2,300 retail outlets across Australia.
There are over 360,000 Australians on the Airtasker platform, who use the service to compete a diverse range of tasks including cleaning, handiwork and gardening.
The platform has seen substantial growth in 2015, adding over 170,000 new members since the start of the year.
“The launch of Airtasker Cards is a huge step forward for us, as we’ve now made the platform more accessible to consumers than ever before,” Airtasker co-founder and CEO Tim Fung said.
“We’ve made significant headway in the past year, with Australian consumers realising they can get more done by working with people in their local neighbourhood. We believe that Airtasker Cards will push this sharing economy trend to the next level.”
“We’ve also seen huge demand for a product that can allow people to give the gift of free time or an extra weekend to their friends and family - and Airtasker Cards is the answer.”
The launch also serves as the first major commercial recognition of the sharing economy trend sweeping the nation with major retailers like Woolworths, Coles and BIG W all jumping on board for the launch.
A study conducted by Airtasker in July revealed that the number of Australians using online platforms to earn extra money has doubled from 4 per cent January 2015 to 8 per cent in September 2015.