With mobile data usage growing by 70% annually, more and more customers are having to top up before their monthly plan renews.
Lebara Mobile is offering a new solution with Lebara Plus, which lets customers earn extra credit or 2GB of data, worth up to $20, by choosing to periodically view advertisements and special deals when they unlock their phone.
“Many Lebara customers, who are heavy data users, will typically top up their data allowance half-way through the month,” said Lebara Mobile Australia commercial director Michael Baxter.
“Lebara Plus will give our customers in Australia the option of earning free credit or data, in return for targeted advertising.”
With Lebara Plus, Android users can add extra credit or 2GB of data to their account for free by viewing ads and special deals about every third time they unlock their handset. There is no minimum time limit for viewing the ads and they can be closed immediately.
Android users account for 65 per cent of Lebara Mobile customers and 84 per cent of smartphone users globally. Android smartphone sales in Australia have overtaken those of the iPhone in the first half of the year and are expected to rise, according to technology analyst firm Telsyte.
Homegrown technology
The technology behind Lebara Plus is created by Melbourne company Unlockd, which is backed by some of Australia’s leading business pioneers including Matt Rockman (Seek.com), Andrew Walsh (Hitwise) and Gabby and Hezi Leibovich (Catch of the Day).
The world-first ad technology will also be launched in the US early in 2016 by a major national phone carrier.
“We are excited to help Lebara Mobile blaze a trail for Australian phone companies and help consumers get more out of their mobile plans,” said Unlockd CEO Matt Berriman.
“Australian customers have the first chance to use this technology, but by next year it will be available around the globe.”
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