Tuesday, November 27, 2012

A free website devoted to helping people intelligently explore their career choices,called Sokanu launched last month is getting noticed in cyberspace.

Sokanu helps people find the strongest matches between their personal interests and characteristics and the specific careers that might be right for them. 

 “I first had the idea for Sokanu as an 18 year-old senior in high school when I saw my peers consciously pursuing careers and areas of study that were just not right for them. Sokanu’s goal is to provide a comprehensive, simple, and actionable place for people to confidently find the best career fit for them and a path to achieve it,” said Sokanu CEO Spencer Thompson. 

How Sokanu works Registration is simple: Go to Sokanu, create a username and password, and begin answering questions that produce career options that match your character.

Sokanu is also available as a Facebook App that allows users to share career matches with their entire network of friends, highlighting which friends in their network are most similar and can help them in their career path. Sokanu contains the largest career inventory on the Web. 

In addition, Sokanu is the only career resource to ofer career-matching algorithms based on individual and career group characteristics. To strengthen potential career matches, you can answer a series of questions that identify your interests and work-related characteristics. Sokanu’s matching algorithm begins suggesting select career options that match with their profile, as well as the anonymous profiles of others that are already successful in those careers. Sokanu provides information regarding compensation ranges and demand for specific careers. The number and level of detail of the questions you answer is completely up to you. The more you answer, the tighter the career match suggestions become.

All personal information is kept private and secure. Users can also view the profiles and careerrelevant bio timelines of other Sokanu users who choose to make their profiles public. Harris Survey Sponsored by Sokanu Sokanu recently commissioned a survey in partnership with Harris Interactive to determine current attitudes among around the job seeking process and career options. 

In a poll of more than 2,000 participants, Sokanu found that 90 percent of 18-34 year-olds do not completely trust the information they are finding in order to make a career decision. Further, 63 percent of 18-34 year-old respondents are primarily relying on their friends and families to find career information. Additional survey results include:

 • A near majority (46 percent) of 18-34 year old adults have changed their intended career path due to fears surrounding the economy and a lack of available jobs

 • 67 percent of adults are not using career websites (LinkedIn, CareerBuilder, etc.) to find information on their careers

 • Nearly half (47 percent) of adults know what job they would like to have but don’t know how to reach it from their current career path. 

Sokanu has the backing of an impressive group of early stage investors including the first angel investors to support leading edu-tech company Knewton, a senior executive from LinkedIn and a top industrial and organizational career psychologist.
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