Thursday, October 20, 2011

Vertu, the market leader in luxury mobile phones celebrated the highly anticipated launch of its first touchscreen handset, Constellation in Milan last night.

Friends of the brand gathered for the evening and were able to admire the new touchscreen smartphone by Vertu at the magnificent Palazzo Serbelloni. The Constellation touchscreen model strikes the perfect balance between an unparalleled art of craftsmanship and modern technology offering an unrivalled range of category leading exclusive services.

The glamorous evening event was attended by a whole host of international and Italian guests from across the arts and fashion world including acclaimed actress Tilda Swinton, Hollywood star Uma Thurman, model Chanel Iman who acted as the DJ at the event, Crouching Tiger Hidden Dragon actress Michelle Yeoh, actor Clive Owen and top models Rosie Huntington-Whitely and David Gandy.

Vertu prides itself on being a pioneer of delivering relevant, tailored luxury information and services direct to a mobile handset through Vertu Concierge and continue to expand this proposition to deliver an unparalleled customer service.

Palazzo Serbelloni was the perfect venue of choice by Vertu as it is one of the most significant buildings in Milanese Neo-classicism, a setting rich in cultural traditionalism and heritage. History met modernity with a state of the art and awe inspiring installation designed by Vertu brand ambassador and Chinese architect, Ma Yansong. The first structure in Europe was expertly showcased in the beautiful courtyard of the Palazzo giving guests the one off opportunity to experience the wonders of the Constellation handset being brought to life through this carefully hand crafted installation.

The evening was hosted by Perry Oosting, Vertu President who commented, “We are delighted to launch our first touchscreen handset in Milan, enabling us to fully share our exceptional passion and expertise in mobile phones, craftsmanship and exclusive services with one of the most important and discerning markets in the world. We are pleased to be able to celebrate our first touchscreen phone, Constellation with our friends of the brand in Milan.”

World renowned for creating the most luxurious mobile phone whilst offering exclusive services, Vertu was also proud to re-open its new Montenapoleone boutique which features some of Vertu’s most beautiful and important collections, including Signature, Constellation Quest as well as the most recent touchscreen addition Constellation.

The Via Montenapoleone store concept offers a soft and inviting ambience whilst showcasing the Vertu handsets in an invigorating and thought-provoking manner. Vertu customers have the opportunity to experience the unique in-store elements such as a spectacular chandelier featuring LED glass panels controlled by a remote to provide various strengths of lighting.

A testament to timeless elegance and sets an unprecedented standard for luxury, It is perfectly positioned more than ever before to cater to Vertu’s European and worldwide clientele recognising the demand for state of the art technology, exquisite craftsmanship and a concierge service of superlative quality.

Vertu also combined this special date with the simultaneous launch of its new integrated website Designed to provide a seamless experience for existing customers and first time buyers alike it has, at its core, the Vertu handset and exclusive lifestyle services for which the brand is renowned.  Inspired by the new Vertu brand campaign, the site provides the perfect medium to highlight all aspects of Vertu and incorporates an e-Commerce platform and owners’ portal. The new site was launched Tuesday, 18th October, and is available in eight different languages worldwide.
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