PlayStation® evolves to entertain New Zealand families this Christmas

Friday, September 3, 2010

PlayStation® is set to be a dominant force in the interactive entertainment retail category during the lead up to Christmas confirming a strong line up of games, new hardware and entertainment services to roll out from this month in New Zealand.

New content partnerships for PlayStation®3 (PS3™) will offer classic and independent movies with MUBI, blockbuster game title Gran Turismo® 5 is set to accelerate software sales, and a new range of pocket money priced classic handheld games will launch with PSP® (PlayStation®Portable) Essentials.

Two new PS3 consoles with extra storage will launch and the anticipated launch of PlayStation®Move motion controller is also confirmed for this month.

Gran Turismo 5 New Zealand launch date confirmed

One of the most anticipated games in recent history, Gran Turismo 5, will hit New Zealand stores on November 4. Complete with the latest cars, the world’s most iconic tracks and a global community of racers, one of the world’s best selling driving game franchises is back – and it’s bigger than ever.

GT5 will take racing to the next level, with high definition graphics that place you firmly in the driving seat. The unrivalled realism created when driving one of over 1000 stunning cars in 70 locations will provide hours of adrenaline-pumping racing - against your friends at home or playing online.

GT5 will also include go-karting, WRC, Nascar and the world famous Top Gear Track. The title will also be made available for the first time in 3D. Pre-sell orders are now being taken at leading retailers across the country.

More Movies with MUBI

A new streaming service called MUBI will launch prior to Christmas. MUBI will complement and enhance the wider PS3 offering with a library of acclaimed independent and classic films curated by movie experts, and the application is anticipated to attract not only a local, but global cinema community.

New PS3 consoles respond to growth in content and services

With the PS3 increasingly becoming the hub of entertainment in the home, and the increase in the amount and consumption of entertainment content available on the PlayStation Network, two new PS3 models with extra storage are set to hit stores in New Zealand. The new larger hard disc drive 320GB console will be made available from September 16, while a 160GB model will be made available from September 23.

PlayStation®Move launches September 16

Eagerly awaited by casual and hard-core gamers alike, PlayStation Move will launch in New Zealand on September 16. Set to offer a motion-based, high definition gaming experience like no other. Precise and intuitive, the controller has unmatched accuracy, voice control functionality and offers entirely new gaming experiences.

PlayStation Move will offer a broad range of game titles at launch to cater to all types of gamers. Launch titles include Sports Champions™, Start the Party™, Kung Fu Rider™ and EyePet™ Move Edition. Further Move titles will launch before Christmas such as The Fight, Heavy Rain Move Edition, SingStar Dance and many more.

Following launch, the innovation will reach new heights when the PlayStation Move motion controller combines with stereoscopic 3D capability with new games titles that will demonstrate the ultimate immersive gaming experience available.

PSP Essentials Range Announced

A new range called PSP® (PlayStation®Portable) Essentials will launch September 2 in New Zealand. The new range provides classic games at pocket money prices, so that gamers can build their collections quickly, while seasoned PSP fans can further expand their library of titles from acclaimed and best selling franchises such as Ratchet & Clank, Daxter, Burnout Legends, The Sims 2 and WipEout Pulse.

At launch in New Zealand, a number of the top PSP games will be re-released at just RRP$19.95 each. Available in-store and even more on offer on PlayStation Network, the price may be small but the games themselves are first-rate. Combined with the other features of the PSP such as photos, music, movies and Skype functionality, the new range make PSP a more attractive choice for handheld entertainment than ever before.

“PlayStation 3 has continued to enjoy unprecedented uplift in sales over the past year and is set to really take off this Christmas. With more and more innovations being added to the PlayStation 3, one thing consumers can count on is that with firmware upgrades, PlayStation 3 is truly future proofed and consumers will enjoy their investment for a long time to come. With new on demand services across movies, music and TV; and with even more to come before Christmas, home entertainment fans are continually being delivered more content and unique innovations that the whole family can enjoy,” said David Hine, Sales & Marketing Director, Sony Computer Entertainment New Zealand.

He continued “We are anticipating particularly strong sales for PlayStation 3 consoles, PlayStation Move motion controller and the highly anticipated Gran Turismo 5. With a whole range of entertainment features you can see why we say that gaming is just the start of your PlayStation 3 experience.”

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