HP Indigo Customers Win Gold at New Zealand Pride in Print Awards

Tuesday, July 20, 2010

HP Indigo customer Kinetic 121 took out this year’s Promotional Print Category Award at the New Zealand Pride in Print Awards held in Auckland on 18th June. The award-winning book Netherlands-Paris-Netherlands was printed by Kinetic 121 and won two Gold medals in the Books and One-Off Presentation Work sub-categories.

Hamish Mitchell, Head of Kinetic 121, said of the win, “The awards are recognition and validation of the great work our team is doing and it cements our position as the leader in one-to-one communication and full colour digital printing. It also shows the gap in digital and analogue printing has all but closed. The quality we are producing is as good if not better than analogue and the market is loving it.”

Troy Wood of AM International, HP Indigo’s channel partner in New Zealand said the win was significant for HP Indigo and digital technology. “This year’s Pride in Print Awards were judged on a different format. In the past HP Indigo could only compete in the digital smaller than A2 category and that didn’t enable a comparison of digital technology to lithography, flexo or analogue processes. This year digital competed head-on with these print processes for the first time and the results achieved by HP Indigo technology speak for themselves.”

This year four HP Indigo customers won a total of 7 Gold Awards:

Promotional Print:

Overall Category Winner: Kinetic 121

¾ One-off Presentation Work: Gold, Kinetic 121

¾ Customised Campaigns: Gold, Kinetic 121

¾ Promotional items/pad printing – Gold, Octane Digital

Publications: Books – Gold, Kinetic 121

Business Print: Stationery – Gold, Format (part of Blue Star Group)

Business Print: Annual Reports – Gold, Service Printers

Labels: Gold, Hally Labels

Commenting on Kinetic 121’s winning job in the Promotional Print Category the judges said, “Vibrant images, balanced composition, clean crisp page design and exceptionally well made and crafted book case make this book a great example of how digital print can be utilised.”
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