The Future Is Bright for the LED LCD TV Category at LG

Wednesday, December 16, 2009

LG Electronics (LG), a global leader and technology innovator in consumer electronics, today announced the launch of its new ultra-slim “full LED” LCD TV in Australia. The new 55-inch LH95 TV leads the market in terms of picture quality, design and innovation.

“LG is rapidly increasing its range of premium LED LCD TV’s in response to consumer demand,” said Warren Kim, TV Category Marketing Manager, LG Electronics Australia. 

“Globally, LG plans to aggressively expand this category next year, aiming for three to four million unit sales. 2010 will see further expansion of LED LCD models to suit different market segments. The LH95 ultra-slim model is not only positioned as the premium product in LG’s LED LCD range, but also offers everything a customer could want in a TV in terms of picture quality, size, and connectivity.”

In addition to the new BORDERLESSTM SL90 LED LCD TV launched earlier November, the LH95 LED LCD TV is further proof of LG’s leadership in combining smart technology with stylish design to produce products that benefit consumers’ lives.

LG’s ambitious new LH95 features a brighter and clearer screen compared to other competing products thanks to backlighting that employs a total of 3,360 LEDs, which is seven times more than existing edge-lit LED TVs. The LH95 also features a 5,000,000:1 contrast ratio through enhanced dimming technology that divides the screen into 200 blocks. With a refresh rate of 200 Hz, this TV maintains a vibrant, smooth image even during fast-paced action scenes.

The LH95 employs patented technology that helps keep the overall chassis thickness down to just 24.8mm. This proprietary technology allows the LEDs to be spread-out horizontally and minimizes the distance between the LEDs and the screen. 

Another innovation offered in the new LH95 is the enhanced wireless feature which eliminates the need for image compression. Content can be sent from DVD players, game consoles or home-theatre units wirelessly in full HD 1080p format without any degradation.

The new LG LH95 LED LCD TV is available in 55” for SRP $6,499.

For more information please visit the LG website at or call 1300 LG CARE (1300 542 273) for stockists.
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