Gaze Through LG’s Window into a Beauty

Monday, November 9, 2009

LG Electronics (LG), a major player in the global flat panel display and audio-video devices market, today announced the Australian launch of its BORDERLESSTM range of premium televisions. The new LG SL90 Full HD LED LCD TV and SL80 Full HD LCD TV boast a unique single layer screen that represents the future of television design and offers consumers a more sophisticated choice in televisions.

LG’s BORDERLESSTM vision is to create the limitless freedom to see things in a whole new way. LG took a single sheet of glass and crafted it into something more – a television that represents the new standard in its class, one certain to become a design icon.

With borderless freedom also comes endless connectivity. LG’s new BORDERLESSTM range offers consumers a greater range of entertainment choices in one product, with integrated Bluetooth, DivX and USB port. LG’s BORDERLESSTM television range has been designed to stand out among its kind and become the defining centrepiece of your living room.

LG’s latest masterpiece, the SL90 Full HD LED LCD TV, delivers picture quality as flawless as its smooth surface by using an LED backlight and LG’s advanced technology. The TV uses the unique Injection Compression Molding (ICM) technology and film lamination to eliminate the gap between the screen and the bezel. 

A special sheet of laminate film completes the SL90’s perfectly flat surface, causing the boundary between screen and the bezel to vanish while also significantly reducing glare. The result is a uniform, uninterrupted surface from edge-to-edge, with no visible borders. The screen and bezel are the same deep shade of black all the way across and LG even carried this down to the glasslike stand. With a depth of just 2.9cm, the SL90 is a beautiful window into a new world of home entertainment.

“LG’s SL90 BORDERLESS™ TV is captivating whether on or off, acting as an artistic centrepiece for any living room and drawing viewers in with its high-quality LED-backlit picture,” said Warren Kim, TV Category Manager, LG Electronics Australia. “Our SL90 and SL80 BORDERLESS™ TVs are a perfect example of why LG is leading in innovative design and working to meet the needs of a broad spectrum of consumers.”

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