New Zealand media entrepreneur John Barnett today launched his first Internet company - MyHeartwill.com - a social legacy network designed to offer users worldwide the ability to create, store and share their memories in a safe and private online environment that will live for generations to come.
MyHeartwill enables individuals to create an emotional legacy of their lives in the form of a “virtual safety deposit box” where digital representations of treasured memorabilia and dedicated expressions of love are stored and securely protected, with access granted only to designated family members and friends.
The website features state-of-the-art functionality to create Heartwills. MyHeartwill is a secure, online safe box, where you can store letters, photographs, recordings and copies of memorabilia.
MyHeartwill.com is also a place where you can create dedicated messages for friends and family which can be scheduled for delivery well into the future, enabling you to speak to the people you love even when you are no longer here. It is a way to pass on elements of your emotional life — the beliefs, values and experiences that shaped you as a person — in a place where they can always be found.
Heartwills may be sent to mark anniversaries and special occasions celebrated by loved ones in the future that may take place when you are no longer available to deliver the message in person.
MyHeartwill.com is entirely safe and secure, guaranteed to last for generations and protected from public viewing. Each subscriber is asked to appoint a trusted guardian to act as a gatekeeper to their site.
When the subscriber is no longer alive, the guardian will ensure that the Heartwills are passed onto designated family members and friends. The subscriber designates who will have access and the guardian oversees these wishes. There is also an option to elect a new guardian as necessary.
This web-based project captured the imagination of Barnett and is more personally inspired than commercially driven. The concept came to Barnett through close friend Jill Margo, a respected Australian health journalist, who co-authored the book Living On with her daughter, Emily Margo.
An event close to home inspired them to write the book together. It was not initiated to make profits but was written to help others capture a sense of their lives, memories, thoughts and expressions in a “leave behind” format for those they love.
Barnett recognized the need for an online mechanism that pays homage to such precious content and thus MyHeartwill.com was born. Subscriptions for the site cost $199 USD for ten years, at which time the subscription can be renewed. If desired, subscribers can opt to receive a complimentary copy of the book Living On.
“Over the course of building MyHeartwill.com, we’ve learned it’s as much a tool to adopt throughout your life, rather than just a parting gift for those you leave behind,” said Barnett, CEO of South Pacific Pictures.
“Every single person we’ve shared the concept with during our initial test phase consistently tells us that they want to start using it immediately, and all represent a wide range of age groups, stages of life, ethnic groups and denominations.
New media pioneer Chris Adams, founder and president of Los Angeles-based Orbit Media Group, will serve as the North American General Manager for MyHeartwill.com. Adams consults with numerous media and Internet companies across the globe to create robust online brands.
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